The adventure of a man, Sylvain Floirat… 1899-1993

From intercity coach transport services to the Aigle Azur aviation company, from the major radio station Europe 1 to Matra and the mythical Byblos hotel in Saint Tropez… this one man alone performed a series of business miracles.

Sylvain Floirat Fondateur du Groupe Floirat
Sylvain Floirat

Founder of Groupe Floirat

Antoine Chevanne Directeur général du Groupe Floirat
Antoine Chevanne

CEO of Groupe Floirat

  • 1899Birth of Sylvain Floirat (founder of Groupe Floirat).
  • 1927Creation of Cars Floirat.
  • 1947Creation of Aigle Azur Aviation.
  • 1955Takeover of Europe 1.
  • 1967Purchase of Le Byblos et les Caves du Roy in Saint-Tropez.
  • 1981Sylvain Floirat is appointed administrator of the Hachette Filipacchi group.
  • 1983Extension work at Le Byblos, almost doubling its surface area.
  • 1984Opening of a 2nd Byblos hotel, in Courchevel (later closed in 2007).
  • 1988Sylvain Chevanne, grandson of Sylvain Floirat, takes over the operational management of the group.
  • 1993Death of Sylvain Floirat – Sylvain Chevanne assumes control of Groupe Floirat, taking the decision to refocus the group’s core business on luxury hospitality.
  • 2001Antoine Chevanne, great grandson of Sylvain Floirat, becomes the General Manager of Le Byblos in Saint-Tropez.
  • 2002Launch of a new culinary concept, “Spoon” by Alain Ducasse at Byblos Saint-Tropez.
  • 2004Acquisition of the Group’s first 4-star  hotel: La Réserve de Saint-Jean-de-Luz.
  • 2006Antoine Chevanne takes over the management of the Groupe Floirat holding company.
  • 2007Inauguration of the first Sisley Cosmetics at Byblos de Saint-Tropez.
  • 2009Le Byblos is awarded its 5th hotel star.
  • 2010Acquisition of the Group’s third hotel: Les Manoirs de Tourgéville.
  • 2012Award of the prestigious « Palace » label to Le Byblos.
  • 2013Launch of Rivea by Alain Ducasse, another new culinary concept at Le Byblos (replacing “Spoon”).
  • 2017Le Byblos and Les Caves du Roy celebrate their 50th anniversary.